Purple Brown rice is perfectly selected from two most famous rice, Thai Jasmine and Jao Hom Nin. It has long deep purple grain. Due to the bran layer left on, it still has many nutrients like Brown Jasmine rice. The most attractive quality is it has the enriched antioxidants, purple pigment, which consisted mainly of a water-soluble anthocyanin. When compared to similar pigments found on the red grape, prune and blueberry, rice contains several folds more antioxidant activities. It makes Purple Brown rice has high potential to help protect cancer cell and aging of cell from free radicals.